25 janvier 2013

Improving Reality

Warren Ellis:

In the last ten years, we’ve discovered two previously unknown species of human. We can film eruptions on the surface of the sun, landings on Mars and even landings on Titan. Is all of this very boring to you? Because all this is happening right now, in this moment. Check the time on your phone, because this is the present time and these things are happening. The most basic mobile phone is in fact a communications devices that shames all of science fiction, all the wrist radios and handheld communicators. Captain Kirk had to tune his fucking communicator and it couldn’t text or take a photo that he could stick a nice Polaroid filter on. Science fiction didn’t see the mobile phone coming. It certainly didn’t see the glowing glass windows many of us carry now, where we make amazing things happen by pointing at it with our fingers like goddamn wizards.

That, by the way, is what Steve Jobs meant when he said that iPads were magical. The central metaphor is magic. And perhaps magic seems an odd thing to bring up here, but magic and fiction are deeply entangled, and you are all now present at a séance for the future. We are summoning it into the present. It’s here right now. It’s in the room with us. We live in the future. We live in the Science Fiction Condition, where we can see under atoms and across the world and across the methane lakes of Titan.


To be a futurist, in pursuit of improving reality, is not to have your face continually turned upstream, waiting for the future to come. To improve reality is to clearly see where you are, and then wonder how to make that better.

Act like you live in the Science Fiction Condition. Act like you can do magic and hold séances for the future and build a brightness control for the sky.

Act like you live in a place where you could walk into space if you wanted. Think big. And then make it better.

Longtemps, la phrase d’accroche de ce blog a été Has anything you’ve done made your life better? 1 Je pense que ce n’est pas pour rien que cet article me touche énormément.

C’est aussi, selon moi, une parfaite définition de la philosophie Apple et de ses produits. Et ce n’est pas Tim Cook qui me contredira:

The most important thing to Apple is to make the best products in the world that enrich customers’ lives. That’s our high order bit. That means that we aren’t interested in revenue for revenue’s sake. We can put the Apple brand on a lot of things and sell a lot more stuff, but that’s not what we’re here for. We want to make only the best products.

Les mauvaises langues qui ne voient en Apple qu’une machine à faire du fric n’ont rien compris.

  1. C’est d’ailleurs toujours le cas, c’est juste que mon thème actuel ne l’affiche plus.  ↩

#apple — #  #  #

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